Amazon Prime Day 2024 Has All the Best Deals on Stylish Swimwear You Want at Prices You'll Love

We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Some brands featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

If you're like many of us, you might have a swimsuit hanging in your closet that you once thought would last forever, only to realize it's fallen out of fashion or doesn't quite fit as it used to. Whether it was a splurge you now regret or simply a piece that no longer sparks joy, there's no need to stress. Fortunately, Amazon Prime Day 2024 is here to rescue your swimwear woes with a variety of stylish options that are not only incredibly affordable but also on sale right now.

This year's Prime Day isn't just about great deals; it's your opportunity to refresh your swimwear collection without breaking the bank. With lightning-fast shipping, courtesy of Amazon Prime membership, you'll have plenty of time to try on different styles and find the perfect suit before your next sunny escapade. Whether you're searching for highly-rated favorites with thousands of glowing reviews or seeking a specific silhouette — like a flattering swimdress, a sleek bikini, or a supportive monokini — we've curated the trendiest styles and most irresistible discounts just for you.

Trust us, these swimsuits are poised to make a splash — without making waves in your wallet.

Look and feel your best all day long in this tummy control one-piece swimsuit that's available in 32(!) different colorways. The wraparound ruched midsection helps create a balanced, smooth silhouette while the plunging halter neckline adds just the right touch of alluring style.

Sporty and fun, this high-waisted bikini set will have you feeling confident no matter how rough the waves get. It's made from a spandex-nylon fabric blend that will keep you supported & comfortable, and the colorblock design gives off the perfect warm-weather vibes.

From the eye-catching racerback top to the bottoms with subtle pops of color and tummy control waist tie, this scoop neck bikini is sure to please. It comes in a variety of color combos and designs, and it features just the right amount of coverage on the back to keep you feeling comfortable and secure.

How darling is this one-piece swimdress? We're in love with everything from the pretty all-over pattern to the unique crossover bust detailing and molded pushup cups that look as good as they feel. Plus, the boyshort bottoms offer full coverage, so you can move & play all you want with no watrdrobe worries.

Lifeguard on duty, but add a bit of extra style. This Cupshe monokini features a deep V-neck with removable padded cups, along with a crossover back tie that helps cinch your waist for a totally snatched silhouette.

As gorgeous as the color of this bikini set is, it's the design details that really bring this warm-weather 'fit come together. The top features a V-neck cut with tie-back wrap straps and adjustable shoulder straps, while the high-waisted bottom offers full coverage and tummy control functionality thanks to the polyester-spandex fabric & ruched midsection detailing.

You may already have an LBD in your wardrobe, but what about an LBB (little black bikini)? Show up & show out in this Brazilian bikini set, which comes with a string halter bikini top and side-tie cheeky bottoms. It's the perfect summer vacay girls' trip essential (after all, girls just want to have fun), and it also comes in 28 other colors & patterns.

Not only is this Cupshe bikini on sale, it also has reversible functionality, meaning you basically get two swimsuits in one! It comes with a tummy-snatching high-waist bottom that can be adjusted via the ties on either side, as well as a padded top featuring an intricate, braided back detailing.

Add some elegant style to your poolside OOTD with this feminine one-piece/tankini combo. The one-piece bathing suit is overlaid with an attached tankini top that helps smoothen your tummy, along with a cinchable drawstring hem for added flair.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.